Netflix announces rollout of US password-sharing crackdown

Netflix announces rollout of US password-sharing crackdown

SHOW: Netflix will stop sharing passwords

Netflix announced on Tuesday that it will start sending emails to members who share their account information outside of their homes in the United States.

“A Netflix account is intended for use by a single household,” the streaming company said in a blog post.

Account members who have subscribed to standard or premium plans, which cost $15.50 to $20 per month, will be allowed to share their password outside their household for an additional $7.99 per month, according to the society.

Sheldon Cooper/SOPA Images/LightRocket via Getty Images

In this photo illustration the Netflix app is seen in the App Store on an iPhone on May 18, 2023.

In April, Netflix said on its first-quarter earnings call that it would end password sharing in the United States and other countries by the end of the second quarter in June.

MORE: Netflix announces end of DVD streaming service

The company said households will still be able to enjoy entertainment “at home, on the go, and) on vacation” through features like Transfer Profile and Manage Access and Devices.

“We recognize that our members have many entertainment choices. That’s why we continue to invest heavily in a wide variety of new movies and TV shows,” read part of a statement in the blog post.

The streaming giant first announced a crackdown on password sharing last year after the company reported a drop in subscriber numbers for the first time in more than a decade amid increased competition.

“This is a significant transition for us, and so we’re working hard to make sure we do it well and in the most thoughtful way possible,” Netflix CEO Gregory Peters said on the call. to the April results.

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